And Everything In Between.
Joining forces with the right team is critical to producing stellar qualitative research. At Gordon Weiss Research we offer a versatile blend of research and moderation experts, business strategists and creative talent. In addition to our core team members below, we also work in tandem with an extensive network of research specialists to ensure your project gets the support and attention it deserves.
Throughout her career Marilyn Weiss has conducted hundreds of market research initiatives for Fortune 500 companies, including General Mills, Best Buy, Target, GE and Walmart. Her work specializes in consumer behavior research within shoppers’ natural environments—both in store and at home—through careful observation and interaction. In addition, Marilyn has extensive experience in the design and execution of traditional qualitative research and product innovation.
Cindy brings more than 15 years experience of global product management and business development to her role at Gordon Weiss Research.
Prior to Gordon Weiss Research, she was a marketing consultant for major consumer products companies. She has also served as a senior product manager and research scientist for Kimberly-Clark Corporation. Clients appreciate Cindy’s ability to draw on her technical and innovation background to translate consumer insights into sensible business strategy.
A management consultant and senior brand strategist, Susan currently serves as a moderator for Gordon Weiss Research. She is highly experienced in developing and implementing strategies to help clients improve competitive differentiation. Her experience spans from Fortune 500 companies to nonprofit organizations, including Nike, Target, Best Buy, Liz Claiborne and Ingersoll Rand.
Laurie brings 15 years of market research consulting experience to her role with Gordon Weiss Research. She specializes in lead and back-up interviewing and moderating, and can also manage the implementation of full service research projects, from project design and reporting through launch. Prior to joining Gordon Weiss Research, Laurie worked at GFK as a research manager, working on custom projects for Fortune 100 clients that involved specialized interviewing and research techniques. Laurie also has experience working as a consultant for General Mills on concept creation and qualitative in-context research. Laurie is known for her keen ability to understand consumers’ feelings, values and perceptions of a particular product or service and interpret insights to help clients build stronger, more effective marketing plans.
Jeri has worked in the advertising and creative services business for over twenty years. She began her career as an art director, and evolved her passion for strategic thinking and effective creative work into a successful career as an Account Planner and later Planning Director. She has had the privilege of working for several of the country’s best creative agencies including The Richards Group, Fallon McElligott, and Martin Williams. She holds a Bachelor of Fine Arts from Boston University and a Master of Marketing Research degree from Southern Illinois University.
Laurie currently serves as a moderator for Gordon Weiss Research. Earlier in her career, she was an ideation facilitator and moderator at Ideas To Go, Inc., where she worked with a wide range of Fortune 500 clients, including Kraft, Hallmark, Pfizer and American Express. With over 20 years experience in the qualitative research arena, Laurie is best known for her engaging style and sharp focus on projects that range from new product concept development and positioning to training in creative problem solving(CPS) techniques. She is also a long-time member of QRCA.
Motivated by consumer behavior and brand development, Katy is a natural researcher and brand strategist. Her nearly 20 years of experience include account planning for Martin/Williams Advertising, where she helped clients identify and evaluate product and market opportunities and shape overall brand and business strategy. Most recently Katy has worked as an independent market researcher, leading qualitative research projects that span multiple industries. She has experience moderating focus groups and conducting one-on-one interviews, and has also moderated debates among customers of competing brands. Katy has a knack for bringing clients ideas and solutions that are smart, unique and most of all, effective.
Betsy is an expert in research, brand and strategy development. Formerly, she has held research positions at the University of Minnesota, Aon Consulting and Carlson Marketing. Betsy also co-founded RAZR Marketing, a Minneapolis-based, full-service marketing agency. Upon selling her interests, she now focuses on qualitative research projects and a group of select clients, including Gordon Weiss Research. For Betsy, job satisfaction means helping clients understand and apply consumer behavior to solve complex business challenges. Betsy holds a Summa Cum Laude degree in Psychology and Behavioral Neuroscience from the University of Minnesota.
Therese is a seasoned expert with more than 20 years of qualitative research and project management experience spanning a variety of consumer and business-to-business sectors. She has worked with major clients on new product testing, advertising campaign development, branding and positioning, brand user satisfaction, and packaging and website design preferences. Depending on project needs, she can be involved in the full qualitative process, from preparing project materials, to interviewing and moderating, through analysis and reporting. Therese’s invaluable client experience enables Gordon Weiss Research to design and implement innovative research that is truly actionable for our clients.
Efficiency and attention to detail have always been an integral part of Nicole’s professional life. Licensed to practice law, Nicole has put her strong work ethic and negotiation skills to work across a variety of platforms. Most recently, her operational expertise and business savvy helped foster the growth of a multi-million dollar international manufacturing company. A problem solver by nature, Nicole believes careful thought and communication is key to successful research.
Sara brings over 10 years of writing and marketing communications experience to her role with Gordon Weiss Research. Prior to collaborating with the Gordon Weiss Research team, Sara was employed by agencies throughout the Twin Cities, including Shandwick, Colle+McVoy and High Point Creative. With her strong writing, editing and client service skills, Sara is known for producing research reports and concepts that are relevant, on point and engaging.
Rachel brings a fresh, creative edge to Gordon Weiss Research, plus a positive, get-it-done attitude to every project. Throughout her career, she has developed proven creative for a variety of clients, including General Mills, Georgia Pacific, Lamb Weston and Dairy Queen. Clients can count on Rachel for her spot-on design capabilities, including new product renderings, package design, focus group concepts and storyboards.